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Mobile hotel booking in business travel

Not a day passes without an article regarding the ”mobile revolution” the travel industry is predicting for the coming three years. Many studies and blog entries contain advice on what individual hotels and hotel chains should do in terms of mobile presence. One of the discussion points is whether to focus on mobile optimized websites or applications. Regardless of which, brand only apps and mobile optimized sites do not allow comparison outside the brand selection, which would suggest that exploring alternatives is done elsewhere.

 

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Hotelzon Blog