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UK Sport announces investment

UK Sport today announced an overall increase in investment into Olympic and Paralympic sports from the London cycle. A record investment of £347 million will be invested across 42 sports to support Britain’s summer Olympic and Paralympic athletes’ preparations for Rio...

All eyes on Olympic opening ceremony

Pretoria – All eyes will be on the grand symbolic opening ceremony of the 2012 Olympic Games later this evening. The worldwide broadcast of the Olympic opening ceremony event already named “Isle of Wonder” will start at 9pm. The ceremony will provide an...

Sportivate Olympic Legacy

New figures reveal more than 80,000 youngsters have taken up sport thanks to the Sportivate Olympic legacy initiative Three projects are set to receive award from Sport and Olympics Minister for their inspiring work with young people Hundreds of young people will...

Merrien gets Olympic berth

The British Olympic Association (BOA) announced today that Lee Merrien has been added to Team GB to compete in the men’s marathon at the London 2012 Olympic Games. Merrien was the first British man home in last weekend’s London Marathon in a new personal best time of...

Perceptions Of The Olympic Brand

The study, conducted in February, explores people’s perceptions of the Olympic Games by looking at what sentiments/key statements are most associated with the Games. Respondents from the UK, the USA, France and Germany were asked which five statements, out of a list...