{"id":102,"date":"2011-09-26T19:26:54","date_gmt":"2011-09-26T19:26:54","guid":{"rendered":"http:\/\/www.globalbuzz.net\/uk\/back-to-basics"},"modified":"2011-10-04T08:43:47","modified_gmt":"2011-10-04T08:43:47","slug":"back-to-basics","status":"publish","type":"post","link":"https:\/\/www.globalbuzz.net\/uk\/newsfeed\/back-to-basics\/","title":{"rendered":"Back to basics"},"content":{"rendered":"<p>When started to develop marketing at Hotelzon 10 months ago, I had to go philosophical. After working for years in big global corporations with thousands of employees and clear processes, moving to a smaller, fast growing company, going back to basics was nothing but essential. Didn&rsquo;t go far enough to ask myself &ldquo;who am I&rdquo; as that&rsquo;s what I somewhat knew already, but I had to ask &ldquo;why am I here &ndash; what is the ultimate purpose of marketing as a whole&rdquo;.\n\t<\/p>\n<p><a href=\"http:\/\/hotelzon.com\/blog\/back-basics\" target=\"_blank\">read more<\/a><\/p>\n<p><a rel=\"nofollow\" href=\"http:\/\/hotelzon.com\/blog\/back-basics\">Hotelzon Blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When started to develop marketing at Hotelzon 10 months ago, I had to go philosophical. After working for years in big global corporations with thousands of employees and clear processes, moving to a smaller, fast growing company, going back to basics was nothing but essential. Didn&rsquo;t go far enough to ask myself &ldquo;who am I&rdquo; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3,102],"tags":[9,206],"class_list":["post-102","post","type-post","status-publish","format-standard","hentry","category-newsfeed","category-travel","tag-back","tag-basics"],"_links":{"self":[{"href":"https:\/\/www.globalbuzz.net\/uk\/wp-json\/wp\/v2\/posts\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalbuzz.net\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalbuzz.net\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalbuzz.net\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalbuzz.net\/uk\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":1,"href":"https:\/\/www.globalbuzz.net\/uk\/wp-json\/wp\/v2\/posts\/102\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/www.globalbuzz.net\/uk\/wp-json\/wp\/v2\/posts\/102\/revisions\/124"}],"wp:attachment":[{"href":"https:\/\/www.globalbuzz.net\/uk\/wp-json\/wp\/v2\/media?parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalbuzz.net\/uk\/wp-json\/wp\/v2\/categories?post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalbuzz.net\/uk\/wp-json\/wp\/v2\/tags?post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}