Perceptions Of The Olympic Brand

The study, conducted in February, explores people’s perceptions of the Olympic Games by looking at what sentiments/key statements are most associated with the Games. Respondents from the UK, the USA, France and Germany were asked which five statements, out of a list of 20, they most closely associated with the Olympic Games. The results reveal […]

Perceptions Of The Olympic Brand is a post from: GlobalBuzz

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