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Trewithen Dairy Sponsors Surfers Against Sewage

Trewithen Dairy is proud to team up with Surfers Against Sewage (SAS) for the charity’s 2019 autumn beach clean series, taking place 19th – 27th October.

With more than 400 organised beach, river, mountain and street clean events, the series has created a national network of thousands of volunteers to help combat the increasing levels of plastic and other waste found in our water ways, oceans and streets.

Since 2011, SAS annual autumn beach clean events have removed more than 114,000 kilos of plastic pollution from UK beaches. SAS’s community manager, Jack Middleton says: “While beach cleans alone will never be the answer to plastic pollution, they are an incredible display of community spirit and serve to educate and raise awareness on a mass scale. In short, they are the gateway to environmentalism. Every piece of plastic volunteers remove is also a victory for our beaches.”

Middleton continues: “We’re excited to have Trewithen Dairy as sponsor. In the past we spent energy challenging companies that contributed to plastic pollution but Trewithen Dairy are committed to make a change, educating their customers about the importance of recycling every single bottle but crucially recognising that they can help shift focus towards a better solution. Together we can leverage awareness of plastic pollution to a much wider audience.”

Trewithen Dairy’s, managing director, Francis Clarke says: “We recognise the importance of looking after our local and global environment. This requires us to step up and take action on the things we control. We are spreading the word to our customers about how best to recycle our packaging and minimise waste. Last year we introduced a simple on-pack message ‘wash me, squash me, recycle me’ which now features across our brand to bring clear direction on what our customers should do with our empty cartons, supported with an online video.”

Francis continues: “As a business we have just delivered our ambitious goal of Zero to Landfill which we set to achieve by 2020. We have worked very hard with our staff to deliver this important milestone and continue to work in many ways to do more good; from purchasing 100% green electricity to trialling gas powered delivery vehicles. As a Cornish company, working with Surfers Against Sewage is a natural choice, a partnership for the long term. We want to learn from SAS by listening and working alongside them, to harness change within our business and industry. Supporting the Autumn Beach Clean Series is an important step to show our commitment to environmental action at a practical level and awareness across the country from the grass roots up.”