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2012 UK Rally In The Media

UK Rally Championships

UK Rally Championships

The MSA British Rally Championship is still widely recognised as the world’s best national rally championship and the 2012 season attracted more media coverage than ever before.

Testament to the world wide appeal of the Championship is reflected by the rallybrc website recording 1,679,688 page impressions, 632,743 visits, that’s an average monthly total of 57,522 visitors. Samples throughout the season have realised a demographic split of 60% relating to visitors from around Europe of which approx 35% equates to the UK. Visitors from North America nett around 30%, 7% coming from Asia, and the remaining users from Africa, South America and Australia.

The new BRC mobile app has proved very popular across both Apple and Android platforms with over 7000 downloads since its launch in mid February. Social mediais growing this year too, the new Facebook page already attracting nearly 500 “likes” while Twitter followers are close to 2,500.

Dynamic action photographs are always well received, the selection on the BRC website provide a sample to whet the appetite, while www.jakobebrey.com hosts thousands of excellent shots from the 2012. Jakob and his team have been providing exciting photographs of the BRC since 2002, eleven years’ worth still available on his website.

Greenlight Television captured the extremely competitive BRC season in full HD providing a thrilling programme to watch on Sky Sports. Syndicating the BRC programmes to international sports television channels provided viewing potential from over 850 million homes. Other successes closer to home provided regional stations with news edits from each rally and a feature filmed at the Pirelli Rally for Children’s BBC TV programme Newsround. Even those who don’t subscribe have been able to catch the action, as the BRCMedia YouTube Channel has clips from the BRC and NGK Spark Plugs BRC Challenge with over 175,000 views.

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